Trailers and Opening Sequences

Trailers
- Trailers show the viewers the genre of the film that is being advertised and also the basic plot of the film.
- A majority of the time the main actor/actress names are shown to entice viewers to go watch the film.
- The conventions in a trailer are quick, sharp and fast paced, quick cutting shots. These shots are mainly the biggest and best bits in the film.
- The trailers make the viewers interested by showing the biggest bits in the film but they do not spoil the ending or give away the storyline during this.
- They show you the overview of the plot. By doing this it makes the viewers want to fill the gaps between the cut shots and gets them thinking about what might happen. This then makes them want to see the film so that they know exactly what happens and to see if their thoughts were accurate.

Opening Sequence
- The opening sequence is played at the beginning of the film. It draws the viewers in and sets the mood of the film.
- Extreme close ups and close ups are most commonly used in the opening sequence to prevent revealing detail.
- The editing is significantly slower and is used to intrigue the viewer and draw them in to the world of the film.
- Opening sequences are relevent to the film because this helps focus the audience/viewers and it gives clues to what follows in the film to entice the viewers.
- The opening sequence shows the actor/actress names, director, publisher, costume designer, etc...
- The use of the soundtrack in the opening sequence is important as it helps set the mood for the rest of the film and also the font used to show the main people involved within the making of the film.

Continuity editing is a helpful source of editing when you only have one camera and you need to make the film/clips flow. It gives the impression that more than one camera was used to film each clip. It is important because it is more realistic and it makes the clips flow in to one another. It also gives the impression that the actions are happening in real time rather than a day worth of filming and retakes.
The use of the 180 degree rule is very important here as it helps to make the clip more realistic and it prevents the viewer from getting confussed. If we was not to follow the 180 degree rule then it would feel as if the characters/objects on screen would be changing sides therefore confusing the viewer.
The use of match on action is also of high importance as it shows the viewer the action that I am making. It helps portray the action clear and it exaggerates the meaning of the action.
Also the use of eyeline match is highly important as this would also confuse the viewer if not used. For example if I was looking up at something off screen when the object is on the floor then it would confuse people as I am looking in the wrong direction.
These rules help keep the clip realistic and stop them from confusing the viewer. If we was to not go by these rules then the clip will be a blur to the viewers and therefore they will have no interest in them.
I have used these rules throughout the clip, for example when I walk through the door my hand moves towards the handle and then the camera cuts to an extreme close up of my hand opening the door using the handle. This match on action is very effective as it shows the viewer clearly what my action is and exaggerates the purpose of the action.