Continuity editing is a helpful source of editing when you only have one camera and you need to make the film/clips flow. It gives the impression that more than one camera was used to film each clip. It is important because it is more realistic and it makes the clips flow in to one another. It also gives the impression that the actions are happening in real time rather than a day worth of filming and retakes.
The use of the 180 degree rule is very important here as it helps to make the clip more realistic and it prevents the viewer from getting confussed. If we was not to follow the 180 degree rule then it would feel as if the characters/objects on screen would be changing sides therefore confusing the viewer.
The use of match on action is also of high importance as it shows the viewer the action that I am making. It helps portray the action clear and it exaggerates the meaning of the action.
Also the use of eyeline match is highly important as this would also confuse the viewer if not used. For example if I was looking up at something off screen when the object is on the floor then it would confuse people as I am looking in the wrong direction.
These rules help keep the clip realistic and stop them from confusing the viewer. If we was to not go by these rules then the clip will be a blur to the viewers and therefore they will have no interest in them.
I have used these rules throughout the clip, for example when I walk through the door my hand moves towards the handle and then the camera cuts to an extreme close up of my hand opening the door using the handle. This match on action is very effective as it shows the viewer clearly what my action is and exaggerates the purpose of the action.